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The Crisis of Infinite Growth
Modern economics is increasingly defined by late-stage capitalism, a phase where market logic permeates every aspect of human life. The ethics of late-stage capitalism and consumerism are under scrutiny as the pursuit of perpetual growth clashes with planetary limits and mental well-being. This system prioritizes capital accumulation over social stability, creating a landscape where consumption is no longer a means to an end but an end in itself.
Central to this system is the commodification of identity through targeted advertising. Using sophisticated algorithms, corporations exploit psychological vulnerabilities to create artificial needs. This constant cycle of acquisition leads to hedonic adaptation, where the temporary joy of a purchase quickly fades, necessitating further consumption. This creates a feedback loop that prioritizes corporate profit over human contentment, often leaving individuals in a state of perpetual dissatisfaction and anxiety.