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Different types of research methods explained

Explainer6 min·Updated May 2024

What are the different types of research methods?

Research methods are divided into three primary categories based on the type of data required:

  1. Quantitative research: Focuses on testing theories using numbers and statistics.
  2. Qualitative research: Focuses on understanding concepts and experiences through language.
  3. Mixed methods: Combines both numerical data and personal accounts to provide a comprehensive analysis of a research problem.

Qualitative vs. quantitative research methods

DimensionQuantitative ResearchQualitative Research
GoalTest hypotheses and find patternsUnderstand meanings and experiences
Data TypeNumbers, charts, and statisticsWords, images, and observations
ToneObjective and detachedSubjective and engaged
Sample SizeLarge, representative samplesSmall, specific groups
EvidenceMeasurable variablesThemes and patterns in text
StructureFixed and highly structuredFlexible and evolving

Quantitative research methods

Quantitative research is used when you need to confirm a theory or test a relationship between variables. This method relies on standardized tools to collect data that can be converted into numbers. Common techniques include experiments, where you control variables to see cause and effect, and surveys with closed-ended questions. The results are analyzed using statistical software to determine if the findings are significant or occurred by chance.

Qualitative research methods

Qualitative research is an exploratory approach used to understand how people perceive the world. Instead of measuring things, you are describing them. Common techniques include in-depth interviews, focus groups, and case studies. Researchers look for recurring themes or 'coding' in the language used by participants. This method is ideal for social sciences and humanities where human behavior and motivation are the primary focus.

Examples of research methods in practice

Example
To see how these methods change the output of an essay, consider a study on student stress levels.

### Quantitative Approach
Research Question: Do students who sleep less than 6 hours have lower GPAs?
Method: A survey of 500 students asking for their average sleep hours and current GPA.
Result: A correlation coefficient showing a statistically significant link between sleep deprivation and lower academic performance.

### Qualitative Approach
Research Question: How do students describe the emotional impact of finals week?
Method: One-on-one interviews with 10 students about their personal feelings and coping mechanisms.
Result: A detailed narrative describing themes of anxiety, isolation, and the pressure to succeed.

Mixed methods research

Mixed methods research integrates both quantitative and qualitative data. This is often used in complex fields like public health or education. For example, a researcher might use a survey to find out how many people use a specific healthcare service (quantitative) and then follow up with interviews to understand why some people find the service difficult to access (qualitative). This provides a more complete picture than either method could alone.

Tip: How to choose your research method

Look at the action verbs in your research question. If your question starts with 'How many,' 'To what extent,' or 'Does [X] cause [Y],' you should use quantitative methods. If your question starts with 'How do people perceive,' 'What is the meaning of,' or 'Why does [X] happen,' qualitative methods are more appropriate.

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