Bai luan ve Corporate Greenwashing: Identifying False Sustainability Claims

The Semantics of Sustainability and Corporate Deception

As global ecological crises intensify, the corporate sector has adopted a sophisticated lexicon of environmental stewardship. However, this shift often prioritizes optics over operational reform. The phenomenon of corporate greenwashing: identifying false sustainability claims involves the strategic use of marketing to mask environmentally destructive practices. While corporations increasingly align themselves with Environmental, Social, and Governance (ESG) criteria, the disconnect between public relations and actual ecological footprints remains vast. To understand this landscape, one must examine the mechanisms of deceptive marketing and the critical methods required to discern authentic impact from performative gestures.

The Exploitation of Unregulated Terminology

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